Search Engine Optimization, or SEO, is a good way for a small business owner to compete with big business for visitors to their website. As the visitor runs a search query on the search engine, the most relevant terms will come to the top. The relevance of these pages is determined by how optimized the website is, so anyone can work to improve their position in the search results. Organic SEO is the process of improving the page rank of your website with the use of keywords for the natural (organic) keyword searches.
As the Internet continues to develop, there are new ways to market your online presence and make it available to large numbers of potential customers. A good SEO strategy would aim to exploit as many of these new opportunities as possible in order to capture as many new visitors to your website as possible. A great strategy would convert a lot of them into paying customers.
Mobile Internet
Mobile access to the Internet is growing rapidly and searches from mobile devices are slowly catching up with the normal Internet searches. An SEO consultant should be looking at amending their SEO strategy to take advantage of this rise in mobile searches. This is particularly true for campaigns that are targeting a local area. You can kill two birds with one stone by hitting the mobile Internet users who are searching using your keyword phrases as well as those physically in your target area.
Social Media
The social media sites are rapidly becoming the most popular sites on the internet. If you can focus your SEO strategy to take advantage of these sites then you could be reaching a massive global audience of potential customers. The rise of these sites is leading to new search engine methodologies that are quickly becoming more effective than the traditional organic SEO techniques.
Less Means More
Until recently there were three large search engines – Google, Bing and Yahoo. With the recent merger of Bing and Yahoo, the number of major search engine players has dropped to two. For an SEO consultant this effectively means that there is less competition in the marketplace and the cost per click is likely to rise as a result.
Google is still the behemoth in this market, and any SEO strategy needs to primarily target this search engine. There are still alternative search engines available for when you’re targeting foreign markets, such as Baidu in China, and you should think about using those when you run campaign in other countries.
It’s a Small World
A lot of companies are now targeting people who are physically located in close proximity to their premises. This is done to try and get more customers to visit their shop because a lot of people prefer to do their shopping in person. They like knowing that they can quickly exchange the goods if there is a problem. By targeting them via the Internet and mobile devices, you’ll be able to expand your marketing tactics—taking advantage of both worlds.
These new developments give plenty of scope of a SEO consultant to refine and improve the tactics they use in SEO campaigns. And luckily for the website owner, this will only result in more exposure for their site, and that should lead to better profits in the future.
